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Nie-fiksie / Non-fiction
Business / Besigheid

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9780627033322

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 495
A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.
Publication date: 2019-01-01
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9780627029974

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 495
Since their emergence around 1985, the new media have significantly changed the way in which we, the consumers, view and interact with our everyday world. Developed countries already have access to advanced new media applications, while developing countries are continually making innovations and increasing their presence in the new media sector. New media in the information society discusses social, economic, educational, political and regulatory aspects of the new media, as well as their impact on society and users in general. New media in the information society guides the student through the world of new media - from earliest history to modern-day theories and applications. Large-scale issues such as e-government, cybercrime and Internet policy are explored, although the focus remains on the impact of new media on the individual. Revision questions are provided for each chapter. Contents include the following: Social networking; virtual worlds; new media and journalism: offline and online newspapers and magazines; mobile telecommunications, promotion and distribution; globalisation and the public broadcaster; information and communication technology infrastructure in South Africa and the rest of Africa; internet addiction disorder. New media in the information society is aimed at senior undergraduate students who are studying new media courses or information and communication technology modules, as well as at students of telecommunications policy and regulation. Telecommunications policy researchers and ICT sector analysts will also find this book useful.
Publication date: 2012-01-07
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9781869280031

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 495
Strategic management is a well-known concept among working people in South Africa. In particular, businesspeople, managers, professionals, technicians and workers are exposed to strategic management in their day-to-day activities. We all are influenced by strategic management, but do we really what it means?

This book provides a step-by-step approach to learning and applying the principles of strategic management in order to enhance an understanding of the subject matter.

The strategic management approach followed in this textbook is inclusive, and each participant's role in the process is evaluated and clarified. This approach promotes ownership of the principles and motivates both learners and practitioners. The inclusive approach also ensures that staff members at all levels of an organisation understand and embrace the principles of strategic management. To this end, the strategic management process is divided into three levels, namely, the strategic level, the tactical level and the operational level.

Strategic Management is essential reading for undergraduate students of strategic management. Practitioners will also find the content invaluable in their daily activities.
Publication date: 2003-01-10
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9781529035049

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 499
A former superintendent of the West Point military academy and a psychologist explain why all successful leaders rely on a foundation of strong character. The Character Edge is a ground-breaking leadership book that shows you how to win the right way. From the battlefield to the classroom, General Caslen and Dr Matthews have witnessed first-hand the vital link between strong character and strong leadership, and how the latter cannot exist without the former. Competence matters, but without character leadership ultimately fails. And the co-authors are increasingly troubled by the prevalence of character failures in society today: dishonest politicians, CEOs committing fraud, disgraced military commanders and cheating athletes are among many other 'win at any cost' stories dominating the news. The Character Edge weaves stories from their own lives and myriad other leaders with new research about how to classify, measure and cultivate character. The book is the first of its kind in employing the insights of a decorated military leader together with the knowledge of a prominent positive psychologist. It provides a compelling case for the powerful role character plays in trust, culture and leadership, and it offers readers tools to exercise and strengthen their own character.
Publication date: 2021-01-27
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9780627033735

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 505
The constantly changing education landscape demands educators who will deliver learners to a South African society worthy of the highest ideals, learners who will, as adults, fulfil their life roles as citizens and as productive, well-adjusted human beings. By acquiring the necessary management and leadership knowledge and skills, educators will be able to realise the idea of building an education system that focuses on excellence, is accessible to all and promotes the development of those entrusted to them. An educator's guide to school management-leadership skills focuses on bringing education manager-leaders practical and school-based directives so that they can deliver quality education to our nation's learners. An educator's guide to school management-leadership skills takes a holistic and integrated approach, set against the backdrop of international successes such as Finland's road to education transformation according to the PISA tests. It focuses on the following Developing excellence in schools: management-leadership discourses in education Management-leadership tasks in complex school environments Managing and leading human resources: staff, learners and community relationships Managing and leading financial, administrative and ICT matters in education An educator's guide to school management skills is aimed at students and practitioners in the field of education.
Publication date: 2016-01-01
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9781591845027

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 505
“You can't sell it outside if you can't sell it inside,” says bestselling author Stan Slap in this groundbreaking book about employee culture. Culture is the most overused but least understood concept in business. It can make or break any management plan—and any manager right along with it.
This deeply researched book reveals why an employee culture is an entirely separate organism living within a company, with its own purpose and priorities. It exists to protect itself, and it can't be bluffed, bribed, or bullied into dependably doing anything. So how do you keep your employee culture energized and open to change in a way that doesn't bankrupt the company? How do you protect your organization when the culture is most vulnerable—during mergers, fast growth, and under extraordinary pressure?
Slap's answers include more than fifty action steps that are immediately applicable by any company and every manager. He also features the real stories of firms like Google and Samsung, intimate interviews with famed CEOs, and wild insights from unique employee cultures, including the film crew of the Super Bowl and Paul McCartney's band.
This book is provocative, irreverent, heartfelt, and often very funny.
Publication date: 2015-11-16
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9780627024597

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 505
This guide places emphasis on both the individual and highly successful global businesses which have realized that personal and organizational growth depends on the ability to attract, develop and retain competent committed people.
Publication date: 2000-01-06
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9780627026232

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 520
The supervision of inexperienced counsellors and other helping professionals should be regarded as an integral, rather than a peripheral, part of their initial and ongoing training. Furthermore, supervision can play an important role in the development and maintenance of professional competence, and in providing support for the experienced practitioner who wishes to provide the highest quality of care for clients. Training of registered counsellors in South Africa presents unique challenges to supervisors. Supervisors and supervisees need supportive information to stay informed about policy changes, trends and research - from the community within South Africa and internationally - that influence and nature and productivity of the counsellor process. This publication answers this need by focusing on the fundamentals of supervision and its effective utilisation. The chapters cover a variety of topics, from accessible theory on the role and functions of the supervisor and the development stages of the supervisee to eminently practical chapters on report writing and preventing counsellor burnout. Suggestions on the use of metaphor and story in counselling add depth, while the many sample case studies bring focus and immediacy to the text.
Publication date: 2006-01-31
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9780627025778

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 520
New media technology influences our lives in various ways at home and at work. In this publication the contributors share their knowledge of and expertise in the Information and Communication Technology (ICT) sector to provide the reader with information on the latest developments in this field, especially in selected African countries.
Publication date: 2006-01-09
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9781847943347

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 525
From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2004, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. Beyond Entrepreneurship 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.
Publication date: 2020-12-01
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9780627029523

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 525
Community psychology is an applied branch of psychology that strives to promote the health and wellbeing of people in various contexts. This discipline is of particular relevance in South Africa, where excellent infrastructure and meaningful pockets of wealth coexist with extremely poor communities experiencing specific social and psychological issues. Community psychology in South Africa presents the depth and width of the field of Community psychology in its quest to eradicate psychosocial problems and empower people through community development. This book considers the theoretical foundations of the field and how these theories can be applied to understanding psychosocial problems within the multicultural South African context. Psychosocial problems discussed in the book include the following: Health promotion; Mental health; HIV/AIDS; Substance abuse; Poverty; Crime and violence; Violence towards women and children; Interracial relationships. This second edition has been updated to include recent developments, especially regarding cultural awareness. Community psychology in South Africa is aimed at experienced psychologists, professionals dealing with community development and the wellbeing of individuals and communities, as well as students of social sciences.
Publication date: 2012-01-01
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9780627025433

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 525
The travel and tourism industry in South Africa has shown steady growth over the last decade, and many education institutions have therefore introduced new courses to prepare students for careers in the travel and tourism industry. This title includes: southern African cases to help students grasp issues around the management of travel and tourism businesses; focuses on a range of practical business issues including marketing, financial management, operational issues, and social and environmental considerations; demonstrating the application of key travel and tourism management principles; provides students with a 'behind-the scenes' perspective on what is required to manage a travel and tourism business.
Publication date: 2004-01-16
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9780627026171

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 530
The small business sector in South Africa makes a significant contribution to the gross domestic product. In South Africa, small businesses are mostly classified into micro-, very small and small enterprises.
Publication date: 2006-01-30
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9780627020100

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 530
In a farming enterprise, viability is directly dependent on sound investment decisions. This title, which is primarily directed at farmers and students studying farm management, incorporates guidelines for rational financial and investment decisions and for appropriate management of human resources and labour relations on farms.
Publication date: 1995-01-02
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9780627036132

Nie-fiksie / Non-fiction: Business / Besigheid

Nie-fiksie / Non-fiction  -  Business / Besigheid
R 535
The business environment can change at any given time and organisations need to be ready if they want to survive. Strategic management is an important ongoing process of formulating and implementing strategies that help an organisation position itself optimally and so maintain a competitive advantage the results in profit. It creates harmony between any organisation big or small, and its environment. The strategic management process a South African perspective explains strategy in such a way that every reader will understand not only how vital the strategic management process is to any organisation but also exactly what it entails.
Publication date: 2018-01-25

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