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9780241481981

Nie-fiksie / Non-fiction: Popular Psychology / Populêre Sielkunde

Nie-fiksie / Non-fiction  -  Popular Psychology / Populêre Sielkunde
R 350
How do you come up with ideas that change the world?
This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.
Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.
Publication date: 2021-03-26

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